Continuous Partial Attention
Stone first noticed the syndrome a decade ago when she was creating a product for Microsoft that let people interact in a "virtual world." She found that her test users wanted to fade in and out while conducting other activities. This turns out to be the way most of us work—and live—today. With an open communications channel the e-mail keeps flowing, the instant messages keep interrupting and the Web feeds keep coming. CPA stems from our desire, Stone says, to be "a live node on the network."
Source: Continuous Partial Attention
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